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Murphy, John

How to design trade marks and logos - 1a ed - Ohio: North Light Books, 1991 - 144 p.: il.; 22 cm

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1991

This very graphical presentation offers the following subjetcs: What are trademarks and logos. Types of trademarks and logos. Aesthetics. Developing the design brief. Developing the design concept. Case Studies: Hypotetical. The practicalities. Developing new brand names. Applying and mantaining designs. Legal aspects of trademarks and logos.

ISBN: 978-0-89134-400-1

Subjects--Topical Terms:
Dibujo
Publicidad

Dewey Class. No.: 745.4