The marketing imagination
Levitt, Theodore
The marketing imagination - 1a ed - New York: The Free Press, 1986 - 238 p.; 23 cm
Incluye bibliografía
1986
Contiene lo siguiente: Marketing and the corporate purpose. The globalization of markets. The industrialization of service differentiation of anything. Marketing intangible products, relationship managment, the marketing imagination, marketing myopia, exploit the products life cycle, innovative imitation.
978-0-02-919090-6
Comercialización
Marketing
658.8
The marketing imagination - 1a ed - New York: The Free Press, 1986 - 238 p.; 23 cm
Incluye bibliografía
1986
Contiene lo siguiente: Marketing and the corporate purpose. The globalization of markets. The industrialization of service differentiation of anything. Marketing intangible products, relationship managment, the marketing imagination, marketing myopia, exploit the products life cycle, innovative imitation.
978-0-02-919090-6
Comercialización
Marketing
658.8