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Kotler, Philip

Strategic marketing for nonprofit organizations - 4a ed - New Jersey: Prentice Hall, 1991 - 644 p.; 24 cm

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1991

Contiene: Develoloping a customer orientation, Strategic planning and organization, Developing and organizing resources, Designing the marketing mix, Controlling marketing strategies.

ISBN: 978-0-13-851932-2

Subjects--Topical Terms:
ONG'S
Organizaciones no Gubernamentales

Dewey Class. No.: 658.8