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Caples, John

Tested: advertising methods - 4a ed - New Jersey: Reward books, 1974 - 318 p.; 21 cm

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1974

Here are all the proving tecnics that remove guest work from adverting making it a science of sure results a.step by step the author guides you though every important area including headlines that attract readers.

ISBN: 139068910

Subjects--Topical Terms:
Publicidad
Publicidad Multimedia

Dewey Class. No.: 659.13