Advertising age: the principles of advertising of work
Thorson, Esther
Advertising age: the principles of advertising of work - 1a ed - Illinois: NTC. Business Books, 1989 - 241 p.; 28 cm
Incluye bibliografía
1989
Advertising agencies and their clients.- Legal concerves in advertising.- Social critique and concerve with advertising.- Advertising research, product, positioning and market segmentation, media, creative estrategies and executions, advertising is support system, packging, promotions and direct mk, global advertising, advertising education and the job market.
978-0-8442-3175-4
Publicidad
659.1
Advertising age: the principles of advertising of work - 1a ed - Illinois: NTC. Business Books, 1989 - 241 p.; 28 cm
Incluye bibliografía
1989
Advertising agencies and their clients.- Legal concerves in advertising.- Social critique and concerve with advertising.- Advertising research, product, positioning and market segmentation, media, creative estrategies and executions, advertising is support system, packging, promotions and direct mk, global advertising, advertising education and the job market.
978-0-8442-3175-4
Publicidad
659.1