Imagen de Amazon.com
How costumers think: essential insights into the mind of the market
Tipo de material:
TextoIdioma: Español Detalles de publicación: Massachusetts: Harvard Business schol Pres Boston, 2003Edición: 1a edDescripción: 323 p.: il; 23 cmISBN: - 978-1-57851-826-5
- 0265 - MARKETING
- 0269 - MARKETING ESTRATÉGICO
- 658.8
Contenidos:
A voyage from the familiar. A voyage the new frontiers. Illuminating the mind. Interviewing the mind/brain.Co Memory, metaphor, and me to think of it. Reading the mind of the market. Memory's fragile power. Memory, metaphor, and stories.Stories and brands. Crowbars for creative thinking. Quality questions beget quality answers. Launching a new mind-set.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|---|---|
Libro
|
Biblioteca Libros | LIBROS | UCG 658.8 ZALh 17.370 (Navegar estantería(Abre debajo)) | Disponible | mmejia | 17370 |
A voyage from the familiar. A voyage the new frontiers. Illuminating the mind. Interviewing the mind/brain.Co Memory, metaphor, and me to think of it. Reading the mind of the market. Memory's fragile power. Memory, metaphor, and stories.Stories and brands. Crowbars for creative thinking. Quality questions beget quality answers. Launching a new mind-set.
2003
No hay comentarios en este titulo.
Iniciar sesión para colocar un comentario.